And now: let’s review some python code, that ML homework is due tomorrow.

Reading List

I need to find some time for learning something new.
In the while, that’s my reading list for the next 6 months:

  1. Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant Hardcover
  2. Addiction by Design: Machine Gambling in Las Vegas — Natasha Dow Schüll
  3. Automate This: How Algorithms Came to Rule Our World — Christopher Steiner
  4. Big Data — Victor Mayer-Schönberger & Kenneth Cukier
  5. The Circle — Dave Egger
  6. Everything Bad is Good For You: How Today’s Popular Culture is Actually Making Us Smarter — Steven Johnson
  7. Extra Lives: Why Video Games Matter — Tom Bissell
  8. Fab: The Coming Revolution on Your Desktop — From Personal Computers to Personal Fabrication — Neil Gershenfeld
  9. Fast Future: How the Millennial Generation is Shaping the World — David Burstein
  10. The Filter Bubble: What the Internet is Hiding from You — Eli Pariser
  11. Fooled by Randomness: The Hidden Role of Change in Life and in the Markets — Nassim Nicholas Taleb
  12. For the Win: How Game Thinking Can Revolutionize Your Business — Kevin Werbach
  13. The Future Arrived Yesterday: The Rise of the Protean Corporation and What It Means for You — Michael Malone
  14. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses — Eric Ries
  15. Lords of Strategy: The Secret History of the New Corporate World — Walter Kiechel
  16. Loyalty 3.0: How Big Data and Gamification are Revolutionizing Customer and Employee Engagement — Rajat Paharia
  17. Models Behaving Badly: Why Confusing Illusion with Reality Can Lead to Disaster on Wall Street and in Life — Emanuel Derman
  18. The Org: The Underlying Logic of the Office — Ray Fisman
  19. The Power of Co-Creation: Build it With Them to Boost Growth, Productivity, and Profits — Venkat Ramaswamy
  20. Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die — Eric Siegel
  21. Present Shock: When Everything Happens Now — Douglas Rushkoff
  22. The Signal and the Noise: Why So Many Predictions Fail — But Some Don’t — Nate Silver
  23. The Singularity is Near: When Humans Transcend Biology
  24. Social Business By Design: Transformative Social Media Strategies for the Connected Company — Dion Hinchcliffe
  25. Wait: The Art and Science of Delay — Frank Partnoy
  26. You Are Not a Gadget: A Manifesto — Jaron Lanier
  27. Ten Types of Innovation: The Discipline of Building Breakthroughs by Larry Keeley, Helen Walters, Ryan Pikkel, and Brian Quinn
  28. The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future - Chris Guillebeau 
  29. Hybrid Reality: Thriving in the Emerging Human-Technology Civilization Parag Khanna, Ayesha Khanna
  30. The Outsourced Self: Intimate Life in Market Times Hardcover –Arlie Russell Hochschild
  31. Tubes: A Journey to the Center of the Internet by Andrew Blum (May 29, 2012)
  32. Imagine: How Creativity Works - Jonah Lehrer
  33. Less Than Nothing: Hegel and the Shadow of Dialectical Materialism 
  34. The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything Hardcover - Guy Kawasaki 
  35. Thinkertoys: A Handbook of Creative-Thinking Techniques - Michael Michalko
  36. The Designful Company - Marty Neumeier
  37. The Design of Business: Why Design Thinking is the Next Competitive Advantage - Roger Martin
  38. Make Space: How to Set the Stage for Creative Collaboration - Scott Witthoft, Scott Doorley
  39. The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business - Clayton M. Christensen 
  40. Brand Gap and Zag - Marty Neumeier
  41. Who Do You Want Your Customers to Become? - Michael Schrage
  42. 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization - Vijay Kumar (Author)
  43. The User Experience Team of One: A Research and Design Survival Guide 
  44. Ten Types of Innovation: The Discipline of Building Breakthroughs - Larry Keeley 
  45. Communicating The New: Methods to Shape and Accelerate Innovation - Kim Erwin
  46. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses -Eric Ries 
  47. The Perfection of Marketing - James Connor, Diamond Cutter 
  48. Build Your Brand by Knowing your Purpose. Start With Why- Simon Sinek
  49. Mindset - Carol Dweck
  50. Provices and Serducts - Michael Schrage
  51. Where Good Ideas Come From - Steven Johnson
  52. Qualitative Data Analysis: An Expanded Sourcebook – Matthew B. Miles, A. Michael Huberman
  53. Never Eat Alone: And Other Secrets to Success, One Relationship at a Time – Tahl Raz
  54. Networking for People Who Hate Networking: A Field Guide for Introverts, the Overwhelmed, and the Underconnected – Devora Zack
  55. Now You See It: Simple Visualization Techniques for Quantitative Analysis — Stephen Few
  56. Reality Is Broken: Why Games Make Us Better and How They Can Change the World — Jane McGonigal
  57. Gamification by Design Implementing Game Mechanics in Web and Mobile Apps — Gabe Zichermann, Christopher Cunningham
  58. Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests — Joselin Linder
  59. Introduction to Online Competitive Intelligence Research (Business Research Solutions) — Conor Vibert
  60. Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond – Paco Underhill
  61. Inside the Mind of the Shopper: The Science of Retailing — Herb Sorensen
  62. Buyology: Truth and Lies About Why We Buy — Martin Lindstorm

Last weeks have been a rush in a small-f future… without time to look forward.

Did you find something new, on your path?

Two-state preference model is one of the reason fb-based insights mean… nothing at all.


My two cents.

“Stuff your eyes with wonder, he said, live as if you’d drop dead in ten seconds. See the world. It’s more fantastic than any dream made or paid for in factories.”
My Job description.

"Sono un ragazzo fortunato"

My Job description.

"Sono un ragazzo fortunato"

California dreamin’.

No more meaningless endorsement, please.

In the last week, my LinkedIn profile got around 12 so-called “endorsement”.
Nowadays, endorsement on LinkedIn are easy, quick, prompted.
To put it clear: friction-less.


In 2001 I’ve started studying HCI, in particular trust building dynamics in mediated environments: a core competence, at those time, was usability and ergonomics. At the beginning, it was compelling and interesting to study how does people interact with and within technology, in order to find out solutions to avoid mistakes and simplify the whole process.


During the years, thanks to the contribution of key players, usability studies evolved toward captology, persuasive design, and then UX and more recent stuff.


A key pillar of such disciplines, mindsets, approaches (or name them as you like) is the concept of friction-less (does anybody remember the “Don’t Make me think" hype?): interaction (and action) should be so easy, so evident, so simple, that the user should be able to perform it with no effort.
At the same time, during the years, I matured a critic eye on this concept (mainly due to my social constructivism background, I guess).
To put it easy: if the task is too simple, you don’t need to be motivated in order to perform it. And, if the task is easy, and prompted, you don’t need to be even interested in order to start it.

As a result: well designed technology can drive and help us performing uninteresting, meaningless tasks.
That’s the dark side of usability. And that’s why I quitted and moved towards studying intentions, motivations and behaviors aimed at the co-definition of meanings and experiences.


So please: no more mindless endorsement, for me.

if you think that your experience with me deserves to be shared, please put your time, your attention, your passion on it. And write down a few lines.