In the last week, my LinkedIn profile got around 12 so-called “endorsement”.
Nowadays, endorsement on LinkedIn are easy, quick, prompted.
To put it clear: friction-less.
In 2001 I’ve started studying HCI, in particular trust building dynamics in mediated environments: a core competence, at those time, was usability and ergonomics. At the beginning, it was compelling and interesting to study how does people interact with and within technology, in order to find out solutions to avoid mistakes and simplify the whole process.
During the years, thanks to the contribution of key players, usability studies evolved toward captology, persuasive design, and then UX and more recent stuff.
A key pillar of such disciplines, mindsets, approaches (or name them as you like) is the concept of friction-less (does anybody remember the “Don’t Make me think" hype?): interaction (and action) should be so easy, so evident, so simple, that the user should be able to perform it with no effort.
At the same time, during the years, I matured a critic eye on this concept (mainly due to my social constructivism background, I guess).
To put it easy: if the task is too simple, you don’t need to be motivated in order to perform it. And, if the task is easy, and prompted, you don’t need to be even interested in order to start it.
As a result: well designed technology can drive and help us performing uninteresting, meaningless tasks.
That’s the dark side of usability. And that’s why I quitted and moved towards studying intentions, motivations and behaviors aimed at the co-definition of meanings and experiences.
So please: no more mindless endorsement, for me.
if you think that your experience with me deserves to be shared, please put your time, your attention, your passion on it. And write down a few lines.